Hema Malini appointed as brand ambassador for UP Gau Seva Aayog

Uttar Pradesh government appointed famous Actress and current BJP MP from Mathura, Hema Malini as the brand ambassador of UP Gau Seva Aayog.

The UP government has taken various steps to prevent from cow slaughter. The attack on beef holders is also taking place. So to increase the cow product sale, raise cows and to protect the cows famous actress, Hema Malini is appointed as a brand ambassador.

For to protect the cows, UP state government has established a Cow Seva Aayog conversation system. It is an autonomous body and Rs 647 crore has been allocated for this system. This is providing a advice to the government to protect the cows.

Hema Malini agreed the offer and sent her approval letter to the former chairman of Gau Seva Aayog, Rajiv Gupta. Hema Malini letter stated, "As cattle and their byproducts are of great value not only in religious perspective but in other ways as well, I accept the offer to make a difference to their lives by accepting to become the voice in your public relations material and TVC releases".

Hema Malini sought a blueprint of the proposed cow campaign and will engage in Awareness campaign on protecting cows.

Rajiv Gupta said, "We thought of roping in Hema Malini as she has a huge fan following and can make impact on sale of cow products. Also, she is an MP from Mathura which has its own connect with cows".