Dish TV launch “WATCHO” OTP app

Major DTH player DishTV who has more than 10 Crore happy viewers has stepped into digital videocontent with the launch of an over-the-top app, Watcho. The service will offeroriginal new-age content such as series, short films and infotainment videos, besidesuser-generated content.

Watcho - available for free as an introductory offer -is targeting over 10 million users in the first year. According to a BCGreport, India's OTT market is expected to hit $5 billion by 2023, thanks tocheap data plans and rising mobile penetration. It takes  on Netlix ,Prime

Not Only dish TV, allmajor DTH players and private MSO in digital Business are eyeing the OTPplatform. The Opinion of the players in general is one and the same, they sayas they want to upgrade themselves as per the Market need, customers want andto generate the revenue. Now the Customised Service has become more vital inthis Digital World. Companies are in rapid express speed in providing thecontent as per the needs of the market to attract more numbers of subscribersand to retain the valuable customers. Anyway this digital era will give morebenefit to customers and the companies.